Promoting public awareness to influence key
opinion makers and generating public support for their positions
is vitally important. CRL delivers expert communications strategies
and well-crafted public relations and marketing plans that will
get your message across.
CRL clients benefit from
our long-standing and close relations with members of the media – newspaper,
radio and televisions reporters and editors.
It’s not just what you say, but how you
say it that matters. CRL creates and coaches clients on key message
or talking points and provides clear communications training for
clients’ spokespeople. On-camera role playing exercises put
messaging strategies to the test.
Crises require special communications. We excel
in anticipating and preventing adverse media coverage. In a world
where information = power, CRL offers an unrivaled ability to anticipate
information that could adversely affect a client before it breaks
in the media.
CRL can prepare for and head off many potential
crisis events with a menu of media tools:
- Collateral materials, such
as brochures, newsletters and direct mail
- News releases
- Media advisories
- Fact sheets and bios
- Opinion articles - letters
to the editor or op-eds
- Position papers
- News conferences and events
- Research and testimony
- Talking points and speeches
- Web sites
- Radio and television production