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Media Support and Training

MEDIA SUPPORT AND TRAINING

Promoting public awareness to influence key opinion makers and generating public support for their positions is vitally important. CRL delivers expert communications strategies and well-crafted public relations and marketing plans that will get your message across.

CRL clients benefit from our long-standing and close relations with members of the media – newspaper, radio and televisions reporters and editors.

It’s not just what you say, but how you say it that matters. CRL creates and coaches clients on key message or talking points and provides clear communications training for clients’ spokespeople. On-camera role playing exercises put messaging strategies to the test.

Crises require special communications. We excel in anticipating and preventing adverse media coverage. In a world where information = power, CRL offers an unrivaled ability to anticipate information that could adversely affect a client before it breaks in the media.

CRL can prepare for and head off many potential crisis events with a menu of media tools:

  • Collateral materials, such as brochures, newsletters and direct mail
  • News releases
  • Media advisories
  • Fact sheets and bios
  • Opinion articles - letters to the editor or op-eds
  • Position papers
  • News conferences and events
  • Research and testimony
  • Talking points and speeches
  • Web sites
  • Hotlines
  • Radio and television production

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