Denver Music Festival Launch
CRL was first engaged by AEG Production, and then Superfly, a high profile global festival producer, to assist in creating a large, 3-day outdoor music festival in Denver. At the time, Denver was the only “Top 5 Music City” that wasn’t yet home to a major music festival.
Elected officials and the business community saw landing this festival as an important economic driver for the Mile High City, so successfully navigating the potentially challenging politics was a goal on all sides. CRL led the public engagement effort to build support among neighbors, neighborhood associations, the cultural arts community, businesses, and non-profits. With this strong basis of civic support, the CRL team worked closely with the City of Denver to develop required city mitigation and planning documents to support the festival. As the Denver City Council would need to approve the event, the team engaged with Council Members early and often. This large-scale festival was ultimately approved for five years of events, and will have a long-term affect on the brand and reputation of the Denver metro area.