Denver Union Station Master Plan & Redevelopment
The high profile public-private Denver Union Station redevelopment project opened in May 2014 and has since become a significant economic engine for Denver’s downtown. The Denver Union Station Master Plan served as the blueprint for redeveloping and preserving Denver’s historic Union Station and the surrounding 19.85 acres of private development. The project ultimately reached $490 million in initial development costs, with a total economic impact of $6.7 Billion slated for the following years.
Given the central and historic nature of the Denver Union Station site, CRL coordinated an extensive strategic visioning and public involvement process to rezone this high-profile site, built regional consensus for the Master Plan, and helped prepare an Environmental Impact Statement, and master developer selection process. This successful process also included the formation of the Union Station Advisory Committee, a broad-based citizen advisory committee with membership representing 31 separate stakeholder groups.
The firm crafted strategic communication plans for each phase of the project and continued to serve as the public information officer, on behalf of the private sector developers, throughout construction and project activation.